IN THE NAME OF LOVE

THIS IS OUR STORY

At Tausi Brands, comfort comes first. We believe everybody deserves restful, restorative sleep, and napping is essential. We are obsessed with quality and craftsmanship and for us, that means the pieces you bring into your home should be made to last.

It all started with a desire to comfort a father when he needed it most.

The idea for Tausi came to founder Janice Shokrian in 2018, when visiting her father in a nursing home. Sleeping upright in his chair was incredibly uncomfortable, and causing him a lot of neck pain. She wanted to help him be more comfortable, and provide support for his head and neck. Pillows and props kept slipping, and would not stay in position, and ultimately did not offer enough support. She knew there had to be a better way.

Determined to create a functional solution for a universal issue.

Over the next few weeks she searched to find an existing solution but came up empty-handed. She realized there was a huge need for a better way to support the head and neck while sleeping upright in a chair. So she took matters into her own hands, and with limited sewing skills, rolled up her sleeves to tackle the challenge head-on. She collaborated with her father in the initial development stages, and Tausi was born.

“EVERY TIME YOU CRADLE YOUR HEAD IN YOUR TAUSI, YOU CAN BE PROUD TO KNOW IT WAS MADE BY TALENTED, CREATIVE PEOPLE WHO GENUINELY CARE ABOUT THE QUALITY AND CRAFTSMANSHIP OF THE PRODUCTS THEY PRODUCE.”

A best-case scenario: pillow optional.

Janice incorporated the supportive structure of Tausi into a pillow case, which can be used with, or without, a pillow. You can use it alone, or stuff it with your own favorite pillow for extra support. This makes Tausi incredibly versatile, and eliminates the risk of getting another new pillow that may end up in the closet.

Janice and her father, the man who inspired Tausi

Janice holding an early version of Tausi

Our Core Values

Tausi believes in:..

PEOPLE FIRST

We treat our customers, team members, and supply partners with compassion, consideration, and care for the relationship we are honored to have. We are grounded in the values of inclusivity, and support the diverse backgrounds of all people.

COMFORT IS A RIGHT

At Tausi, we believe that our team members should feel comfortable sharing ideas at work to improve our business through innovation, curiosity and collaboration. We believe in cozy times with friends and family, and of course naps (when not operating heavy machinery).

AUTHENTICITY

We believe in the real deal, shooting it straight, and transparency. We are committed to continuously learning and improving to bring you beautiful products that stand the test of time.

GIVING BACK

Tausi Cares is an initiative that brings comfort to the vulnerable. Tausi’s founder and team members continue to share Tausi with people who need the Tausi hug.